What type of value does gift wrapping represent in an online gift shop?

Gift wrapping in an online gift shop represents value-added because it contributes directly to the customer experience and satisfaction. When customers purchase a gift, they often want it to be presented beautifully, as it reflects their thoughtfulness in giving. The added service of gift wrapping elevates the overall appeal of the gift and enhances the recipient's experience, making it a desirable feature that justifies its cost.

Value-added activities are those that increase the worth of a product or service in the eyes of the customer. In this case, gift wrapping adds perceived value by making the gift more visually attractive and creating a sense of occasion. This service aligns well with customer expectations and can differentiate the online shop from competitors who may not offer gift wrapping, thus potentially attracting more customers.